Audiences endorse relatable brands. In these examples, audiences are engaged through deeper understanding of their unique environment. From the chaos of an artist's first night visiting Miami for Art Basel, to the chaotic streets of Port-Au-Prince in Haiti, itsknottv connects to audiences in their universe.
All the tools unboxed, just a click away.
GOAL: Create social content under a minute for visiting artists during Art Basel.
CHALLENGE: Deliverables were expected daily, so turnaround had to be done in hours.
SOLUTION: Shot everything on iPhone and edited in the field to meet strict deadlines. Built content organically, capturing moments as they happened instead of trying to script anything.
Commercial Advertising
GOAL: Create a mood board for Haiti's first and youngest advertising agency, Publigestion SA, to promote Prestige Beer.
CHALLENGE: The commercial was shelved due to the political crisis.
LESSON: Serenity was gained to accept the things that cannot change. Still though, this commercial would have been fun to produce, especially with local hands. Anyone who visits Haiti becomes an advocate. The reward for this project would have been training and employing the locals to go on and produce their own content.
itsknottv
Copyright © 2026 itsknottv - All Rights Reserved.
Powered by creativity
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.