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Commercial Advertising
itsknottv wrote and designed this mood board for Haiti's first and youngest advertising agency, Publigestion SA, for Prestige Beer. The spot was to be shot on island crewed by local filmmakers to learn organically from each other and share in the experience.
Creativity Unboxed means having the courage to step outside of the lines to tell you story. That goes for borders too.
itsknottv is a global phenomenon.
Instagram Stories max out at 60 seconds. One day in one minute showcases the arrival of international artists for Miami's Art Basel. The greatest challenge of this piece was the tight deadline. 24 hours to shoot, edit, have a round or two with the boys, and still deliver in time for fresh, relevant content. Compare this with the following sample.
Using the popular CapCut template, I was able to produce this 20-second reel in under a half hour. While edits can be done with the template, shot composition and storytelling are still the defining factors in what makes this piece work.
Released in time for Veteran's Day, former Marine, Rick "The Legend" Lenchus reads excerpts from his new poetry book on war.
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