Music Videos and Treatments
GOAL: Write a music video with a cinematic storyline.
CHALLENGE: Only one night to shoot.
SOLUTION: Scenes were cut on set without jeopardizing the narrative.
RESULT: Over 120 million YouTube views.
Click "Let's go" to compare the original script with what was produced.
Commercial and Branded Content Creation
GOAL: Create relevant social media content that engages viewers and maintains brand identity.
CHALLENGE: Audience understanding.
LESSON: Meet the audience in their world and connect to them in their own language. Organic content resonates with audiences because it's familiar.
Click "Explore" to see some examples.
Script and Copywriting
GOAL: Create impactful copy that engages and inspires.
CHALLENGE: Unclear narratives. Failed messaging. Communication silos.
LESSON: Here, it's paramount to have a clear brand voice before you start writing for it. Start every writing project with intention and purpose. Ask yourself, what do I want to accomplish with this copy. Also, AI prompting has become popular here for idea generation and getting a head start, but it isn't everything.
Click "Read more" to get a writing sample (that was not prompted with AI).
Photography
Strategic Pitch Decks
GOAL: Capture a historic concert in Kingston, Jamaica's National Stadium.
CHALLENGE: Images were shot on an iPhone X with no lighting or enhancement.
RESULT: Images were published by global brands like Billboard and The Daily Beast.
Click "Dive in" for the articles.
Strategic Pitch Decks
Strategic Pitch Decks
Strategic Pitch Decks
GOAL: Create social media strategy that defines brand voice, solidifies identity, maintains relevance, and encourages engagement.
CHALLENGE: Leftfield Wine had little social media impact.
SOLUTION: I created a digital ecosystem to compliment the brand both aesthetically and in tone.
Click "Discover" for the pitch deck.
UX / UI Design
Strategic Pitch Decks
Strategic Pitch Decks
GOAL: Maximize applicable skills and experience in design. Learn Figma.
LESSONS: Design is built on clear intention. Everything begins with research. Know your personas to understand their motivations. Like filmmaking, Details are everything, from typography to color palate to CTA button placement. Be your own client when mapping user journey. Just to name a few....
Click "Portfolio" to see the progress.